Destino Subbética

Destino Subbética provides the commercial image for the Centro de Iniciativas Turísticas de la Subbética, an association of tourist entrepreneurs and professionals whose functions include coordinating and planning dynamic tourist activities and projects to promote a suitable exchange of experiences between all those involved in the development of tourism in the region.

This new brand name is aimed at both the end user and intermediaries (Travel Agencies, Tour Operators, etc.) with a view to reaching collaboration agreements. The main purpose is to promote the region as a high-quality destination and to act as a tool for marketing its tourist assets, with the support of the broad network of companies involved (organising tourist packages and routes, the Subbética Cross-Selling Sales System and its sales points, etc.), always perfectly adapted to the different customer segments and profiles.