It is the second largest village in Vélez-Málaga according to the number of people, and it is an important tourist destination.

Torre del Mar is characterised by the quality of the environment and its spectacular vast beaches, as well as its seafront promenade, which is a meeting point for many visitors and people from the village.

Currently, Torre del Mar is a tourist destination for shopping and entertainment, with a gastronomic speciality – “pescaíto” (fried fish).