The square was the result of rebuilding the neighbourhood between 1911 and 1918 and was the work of the municipal architect Juan Talavera y Heredia. A famous "corral de comedias" or theatrical courtyard stood here in the 17th century. Popular legend has it that here stood the house of Don Gonzalo de Ulloa, father of Doña Elvira, from whom the square receives its name, that of "Don Juan Tenorio" de Zorrilla.
It is not very large and it is square. The square is surrounded by typically Sevillian buildings in which you will now find restaurants, terraces and souvenir shops.